Growing opportunities — but added complexity

Indistinct reimbursement models with payers remains a challenge for cell & gene therapies companies. Drug manufacturers can actively collaborate with payers to develop sustainable solutions that ensure broader availability and enhance accessibility.

Cell & gene therapies can help beyond the rare disease population. They can address more prevalent conditions, including neurodegenerative disorders and cardiovascular diseases, opening significant market opportunities.

A rapidly expanding market

Cell & gene therapies have seen exponential growth in product approvals, diversification of indications, and potentially eligible patients.

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FDA approvals of CGT therapies increased 70% in 2023 compared to the preceding two years

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Over 80% of approved CGTs in the past decade have spearheaded progress in rare diseases through Orphan Drug designations — a trend expected to continue

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Exponential growth is anticipated for CGT approvals, projecting a 4x increase in 2024 compared to 2023 and soaring to 10x in 2027

When CGTs first emerged there was a lot of excitement, but the first treatments were in disease areas with small populations. In many ways we are still waiting for the larger wave of CGTs to come before we make any firm decisions on the category.

Chief Pharmacist

Regional MCO

We weren’t initially sure how to approach this new CGT category. Given that CGTs are commonly administered in an inpatient setting, we involve our medical policy teams in the review process. However, these teams historically focus on procedures & devices and aren’t accustomed to contracting.

Director of Value-Based Contracting

National Insurer

The early CGTs in rare diseases had initial N sizes in the literal single digits for our plan, so we were able to handle those requests with individual letters of agreement. But you can’t do that if you suddenly have dozens of CGTs across larger patient populations.

Director of Value-Based Contracting

National Insurer

Payers are the upfront price and durability of effect. You are bottling up 20 years of medical costs into one treatment, but what happens when the patient switches plans after 3 years or if re-treatment is required?

Medical Director

National Insurer

Financial Modeling and Analysis

To understand the financial impact of CGTs on payer budgets, helping in better resource allocation and budgeting decisions
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Value-Based Pricing Strategies

To ensure pricing aligns with the clinical and economic benefits of therapies, supporting sustainable healthcare funding and patient access
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Contingency Planning

To prepare for unexpected changes in the treatment landscape, ensuring quick adaptation to new data, regulatory shifts, or market dynamics, thus maintaining continuity and efficiency
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Thought Partnership & PMO

To enhance cross-functional collaboration and improve efficiency by aligning organizational structures, goals, and processes, and identifying bottlenecks
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Method Transfer

To ensure regulatory compliance and smooth integration by aligning testing methodologies with Health Authority requirements and assessing site capabilities
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Performance Metrics and KPIs

To measure the effectiveness of strategies and programs, ensuring continuous improvement and goal achievement
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Patient Journey Mapping and Engagement Strategies

To develop robust patient engagement strategies by analyzing ATUs, ensuring comprehensive support throughout the patient journey
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Payer Cultural Competency

To improve health literacy and address diverse patient perspectives by helping payers enhance their cultural competency
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Post-Market Surveillance Strategies

To ensure safety and efficacy by developing frameworks for generating real-world evidence
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Outcome-Based Agreements

To link reimbursement to clinical results by advising on the creation of outcome-based agreements between payers and manufacturers
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Real-World Evidence Generation

To enhance payer decision-making by incorporating real-world evidence, including patient-reported outcomes
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Regulatory Landscape Analysis

To understand and interpret the implications of new guidelines by analyzing the evolving regulatory landscape related to CGTs
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Compliance Strategies

To ensure adherence to regulatory requirements by assisting in the development and implementation of compliance strategies for both payers and manufacturers
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Engagement with Regulatory Bodies

To foster better collaboration by developing strategies for enhanced interaction between payers, manufacturers, and regulatory bodies
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Protocol Optimization

To help payers streamline clinical trial protocols, which in turn ensures faster and more cost-effective research outcomes without compromising scientific integrity
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Collaboration with Research Entities

To facilitate better collaboration between payers and research entities, enabling efficient trial design and execution and quicker development and delivery of breakthrough treatments to patients
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