NOCO Salesforce Revamp: Transforming Digital Operations for a Leading Manufacturer

Client Overview 

The NOCO Company (NOCO) is a leading manufacturer of innovative battery-related products, specializing in lithium-ion jump starters, smart battery chargers, and portable power solutions. NOCO is known as a trusted brand among automotive professionals and consumers worldwide, consistently delivering premium products that meet the evolving needs of the battery and power solutions market. 

The Challenge 

NOCO sought to optimize its Salesforce instance to better meet business objectives. While the company had successfully used Salesforce Sales Cloud for many years, the newer Manufacturing Cloud and Service Cloud implementations presented opportunities for enhancement. NOCO identified several areas for improvement: 

• Sales Agreements required additional customization to meet specialized forecasting needs, forcing Forecast Planners to revert to Excel spreadsheets 

• Service Cloud required Omni-Channel optimization and prevented teams from achieving a complete 360-degree customer view 

• Sales representatives continued to use the familiar Salesforce Classic interface rather than transitioning to the newer Lightning Experience 

NOCO needed a way to increase platform value and strengthen its sales operations and customer service capabilities. Knowing time was of the essence, NOCO sought a partner who could quickly diagnose NOCO’s pain points and needs and strategically enhance its Salesforce ecosystem. 

The Acquis Approach 

Acquis’ Salesforce team deployed its Evolve methodology to implement value-driven improvements across all areas of NOCO’s Salesforce environment. Working in a managed services capacity over the course of a month, the team: 

• Enhanced Sales Agreement Functionality: Redesigned complex Sales Agreement calculations to enable accurate forecasting directly within Salesforce, eliminating the dependency on external Excel workflows 

• Optimized Service Cloud: Properly configured the CTI and Omni-Channel integration to eliminate the need for representatives to switch between multiple applications 

• Streamlined Case Management: Implemented process improvements to enhance case resolution times and customer satisfaction 

• Modernized the Platform: Converted all Sales Cloud users to Lightning Experience to improve user interface and provide access to advanced features 

This methodical approach allowed for systematic improvements while maintaining business continuity throughout the enhancement process. 

Results, Value, and Impact 

In just four weeks, Acquis’ Salesforce revamp delivered substantial value to NOCO, enhancing its digital operations and increasing adoption across the organization. The team experienced immediate improvements, including: 

• Advanced and accurate forecasting 

• Enhanced productivity and streamlined workflows 

• Faster resolution times and elevated customer satisfaction 

• Increased user adoption and greater platform utilization 

These improvements enabled NOCO to fully realize the strategic value of its Salesforce investment, reinforcing its commitment to the platform. NOCO’s Sales Director, Luke Case, summarized the success of the project, sharing, “Acquis played a pivotal role in helping NOCO establish our Manufacturing Cloud, ensuring it aligned seamlessly with our business model while simultaneously implementing Service Cloud. The team’s expertise and insights were invaluable and guided our team toward a Salesforce platform that truly works for our company.” 

Through targeted improvements and strategic optimization, Acquis transformed NOCO’s Salesforce environment from a source of frustration to a powerful business enabler, ensuring the company could fully leverage its technology investment to drive operational excellence and customer satisfaction. 

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Acquis played a pivotal role in helping NOCO establish our Manufacturing Cloud, ensuring it aligned seamlessly with our business model while simultaneously implementing Service Cloud. The team’s expertise and insights were invaluable and guided our team toward a Salesforce platform that truly works for our company. The Sales Team was wowed by the improvements to Sales Agreements; we can now operate outside of Excel, and people are excited to use their data.

Luke Case
Sales Director, NOCO